Inside TENKU
The Mere Exposure Effect & Why the More You See...
You ever scroll past a piece of clothing or jewelry, think “eh, not for me,” and then a week later, you’re suddenly obsessed with it? Or maybe you see a...
The Mere Exposure Effect & Why the More You See...
You ever scroll past a piece of clothing or jewelry, think “eh, not for me,” and then a week later, you’re suddenly obsessed with it? Or maybe you see a...
The Spotlight Effect & Why No One Notices Your ...
You ever wear an outfit, step out the door, and suddenly feel like everyone is staring at you? Maybe you’re convinced people are noticing that tiny stain on your shirt...
The Spotlight Effect & Why No One Notices Your ...
You ever wear an outfit, step out the door, and suddenly feel like everyone is staring at you? Maybe you’re convinced people are noticing that tiny stain on your shirt...
Why I Just Walked Away from Months of Work (And...
I have to be honest with you. This past week has been one of the most frustrating moments in my journey as a brand owner. After waiting months—and I mean...
Why I Just Walked Away from Months of Work (And...
I have to be honest with you. This past week has been one of the most frustrating moments in my journey as a brand owner. After waiting months—and I mean...
The Baader-Meinhof Phenomenon & Why You’re Sudd...
You ever learn a new word, and suddenly it pops up everywhere? Or maybe you start thinking about buying a certain type of jacket, and now it feels like everyone...
The Baader-Meinhof Phenomenon & Why You’re Sudd...
You ever learn a new word, and suddenly it pops up everywhere? Or maybe you start thinking about buying a certain type of jacket, and now it feels like everyone...
The Pratfall Effect & Why Imperfection Makes St...
You ever notice how the people who seem too perfect feel… kinda boring? Like, yeah, someone can have the perfect outfit, the perfect hair, the perfect everything—but if there’s no...
The Pratfall Effect & Why Imperfection Makes St...
You ever notice how the people who seem too perfect feel… kinda boring? Like, yeah, someone can have the perfect outfit, the perfect hair, the perfect everything—but if there’s no...
Enclothed Cognition & Why Your Clothes and Jewe...
Ever put on an outfit and suddenly feel different? Like, you throw on a perfectly tailored jacket and suddenly you’re walking taller. You slip on a certain ring, and for...
Enclothed Cognition & Why Your Clothes and Jewe...
Ever put on an outfit and suddenly feel different? Like, you throw on a perfectly tailored jacket and suddenly you’re walking taller. You slip on a certain ring, and for...